Paul Nylund

My goal is to evolve productivity and connection through the advancement of technology. Whether it's hardware, software, development, design, or entrepreneurship —they're all means to create useful solutions.

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I am originally from Los Angeles, California and was raised speaking Norwegian. My interest in dissolving the boundaries between design and engineering led me to study in the Netherlands, Denmark, and Norway. I've also spent some time working in New York, Malmö, and Melbourne.

My life's trajectory tends to confuse a lot of people, so I made a map.

I am also incredibly passionate about cooking and playing music.

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Branding / Strategy


One shared trip

Fall 2017 — Trondheim, Norway


The goal of this project was to design a solution that could allow young people to discover unknown places together as part of a car-free society. Entur's mantra: one trip, one ticket, one journey.

Easily discover destinations, share them with friends, and split the bill. Our concept featured an easy way to share itineraries with one's contacts by gathering the former into social groups, through which anyone could order a ticket for the legs they so choose.

I banded together with a couple classmates at NTNU's Industrial Design Enginerring Masters program to compete in BEKK's annual UXCUP. We were one of four qualifying teams from all of Norway.

The process included several rapid sketches and brainstorming sessions over the course of 3 intense days. I spent the first day running around Oslo and interviewing random people on the streets. I designed all of the final mockups in Sketch.

BEKKEnturNorwegian University of Science and Technology